Promotional Materials

To gain interest among attendees and speakers, conveners will need to promote the cross-sector climate forum through multiple communication channels.

Flyers

Schools may create a poster to generate interest and promote their cross-sector climate forum. It can be handed out to students and community members, posted at communal areas, or sent via email to stakeholders. It may include the following forum details:

  • Date
  • Time
  • Title
  • Location
  • Sponsors or co-collaborators
  • Agenda

Example: Queen’s University

In its flyer, Queen’s University provide details of its UC3 forum and attached the program agenda succinctly. It also includes the link to the forum’s webpage, where prospective attendees can register to attend. 

View: Queen’s University “Innovating and Partnering for Climate Action Impact” flyer 

 

Website

A forum website may serve as a one-stop destination for participants to learn more about the cross-sector climate forum. While conveners will have the freedom to design the webpage, they  may need to consult with their University Marketing and Communications to ensure the design and content adhere to institutional regulations.

Example: Queen’s University

The university’s UC3 forum webpage is hosted on the university’s Office of Vice-Principal of Finance and Administration website under Sustainability. Participants were able to register for their attendance on the webpage and refer to the forum’s agenda, which contains a short description of each session.

Website: Queen’s University’s “Innovating and Partnering for Climate Action Impact”

Example: Boston University 

Similarly, the webpage for Boston University’s symposium is hosted on the School of Public Health’s server. It contains recorded speeches from the symposium and the forum agenda.

Website: Boston University’s “Changing the Climate: How Public Health, Cities, and the Media Can Advance Climate Solutions”

Example: State University of New York (SUNY)

Each year the conference is held, the Advanced Energy Conference has its own dedicated, standalone website. The website is a one-stop destination for all interested attendees, including sponsors and exhibitors.

Website: SUNY’s “Advanced Energy Conference 2020”

Website: SUNY’s “Advanced Energy Conference 2018”

 

Slide Deck

Although each presentation will be unique and different, schools may consider to design a simple yet coherent presentation template or slide deck. Compile slides from different presenters into a single file to obtain a presentation file that would be easy for presenting on the day of the forum.

Example: University of Arizona

With multiple speakers lined up to speak at its UC3 Campus Forum, the University of Arizona (UoA) divides each presentation with a cover photo to signal either a break or to mark the end and the beginning of the next presentation. Across all slides, the color scheme follows the color palette of the university’s brand identity, which includes a primary and a secondary color. Although content vary accordingly with speakers, at the top section of each presentation shows the name of each presenter and their email address. In short, each presenter’s slides is compiled into a single presentation file to exhibit cohesiveness.

View: UoA’s “UC3 Campus Forum” presentation

Social Media Posts

Example: Boston University

Less than two weeks before the event, Boston University began promoting its cross-sector climate forum on Twitter. The social media post includes a link to the website, as seen below, which currently hosts videos of speeches from the forum and the forum’s official agenda. In subsequent weeks, they uploaded several more postings, including on the day of the forum, to remind participants of the event.