Media Kit

Purpose: for use by Pursuit attendees, sponsors, partners, and host institutions for the purposes of marketing their participation in the 2021 Climate Action Pursuit and/or encouraging their peers to participate as well.  Please find items below that can be used across social media platforms, on your websites, in email, and more.  Please know that items will continue to be added to this media kit, so please check back frequently.

If you have any questions about this media kit, please contact us at: [email protected].  

For members of the media with inquiries about the 2021 Climate Action Pursuit, please contact: [email protected].  

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Descriptions:

2021 Climate Action Pursuit: A brand new, and unique concept building on the progress of the last three Higher Education Climate Leadership Summits.  Led by Second Nature and the Intentional Endowments Network (IEN), the Pursuit is a series of milestone check-in points throughout 2021 focused on learning, planning, acting, and leading on equity and climate on our campuses, in our communities, and across our society and economy.  It will be 100% virtual.  More…

Marketing-Friendly Description of the Pursuit: The Climate Action Pursuit – being hosted by Second Nature and the Intentional Endowments Network (IEN) throughout 2021 – is a brand new approach that will create knowledge-to-action teams who will work together to accomplish goals in six topic areas that are central to the higher education sector in addition to our nation’s climate priorities.   secondnature.org/climateactionpursuit/

Second Nature: A Boston-based NGO committed to accelerating climate action in, and through, higher education.  This is accomplished by mobilizing a diverse array of higher education institutions to act on bold climate commitments, to scale campus climate initiatives, and to create innovative climate solutions.  Second Nature aims to align, amplify, and bridge the sector’s efforts with other global leaders to advance urgent climate priorities.  secondnature.org 

Intentional Endowments Network (IEN):  A non-profit, peer-learning network advancing intentionally designed endowments – those that seek to enhance financial performance by making investments that advance an equitable, low carbon, and regenerative economy.  Working closely with leading organizations, the network engages leaders and key stakeholders from higher education, foundations, business, and nonprofits.  It provides opportunities for learning and education, peer networking, convening, thought leadership and information exchange around a variety of strategies (e.g., ESG integration, impact investing, and shareholder engagement).  intentionalendowments.org   


Logos & Badges:

The Climate Action Pursuit logos, the IEN logos, and the Second Nature logos are only available for use by:
Registered Pursuit Attendees
Confirmed Pursuit Sponsors
Confirmed Host Institutions
Confirmed Organizational Partners
Note: Use of the logos can only be in conjunction with externally marketing their participation in the 2021 Climate Action Pursuit.

The Logos are NOT for use by:
Any entity/individual who is not one of the above listed groups. 

To Access & Download the Logos: Click Here
Brand Guidelines for the Use of Logos: Click Here
Use of any of the logos must follow certain guidelines and requirements that can be found in the Brand Guidelines for the Use of Logos.
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The Climate Action Pursuit Badges are only available for use by:
Confirmed Pursuit Sponsors
Confirmed Host Institutions
Confirmed Organizational Partners
Note: For use to place on their website, social media, etc to externally market their participation in the 2021 Climate Action Pursuit (and to encourage others to participate as well!). 

The Badges are NOT for use by:
Any entity who is not one of the above listed groups
Individuals

To Access & Download the Badges: Click Here
Brand Guidelines for Use of the Pursuit Badges:Click Here
Use of any of the badges must follow certain guidelines and requirements that can be found in the Brand Guidelines for Use of the Pursuit Badges.

Stay tuned for a link to access June-specific graphics you can use, coming soon!


Social Media:

The following are sample posts that you can use on LinkedIn, Facebook and/or Twitter to let others know about your participation in the 2021 Climate Action Pursuit, and to encourage them to also participate (attend, sponsor, be a host institution, etc)!

Please be sure to use the Pursuit hashtag: #ClimateActionPursuit and tag us (see our handles below) in any tweets or posts you do!

Second Nature: @LeadOnClimate (Twitter, Facebook); Second Nature (LinkedIn)
IEN: Intentional Endowments Network (LinkedIn); @intentendowment (Twitter); @intentionalendowments (Facebook)

LinkedIn, Twitter & Facebook Sample Posts/Tweets:
Pursuit Attendees:
 – I just registered for the #ClimateActionPursuit! Have you? Don’t miss out on joining me & your other #HigherEd / #investment peers in taking #climateaction in 2021. It takes all of us! Register for June now:  bit.ly/June_Pursuit

 – We are running out of time to be able to achieve #ClimateJustice; we must act now. Join me and many others in 2021 at the #ClimateActionPursuit to create solutions and ways to further accelerate our #ClimateAction. Register for the June Milestone: bit.ly/June_Pursuit

Pursuit Sponsors:
 – [Company Name] is excited to be a 2021 sponsor of the #ClimateActionPursuit – a brand new & unique concept to accelerate #ClimateAction. Achieving #ClimateJustice takes all of us – every sector & every industry. More info: bit.ly/Pursuit_sponsors

 – Have you heard about the #ClimateActionPursuit? A brand new concept led by @LeadOnClimate & @intentendowment bringing together #HigherEd & others to accelerate #ClimateJustice solutions. We are a proud Pursuit Sponsor, and you should be too: bit.ly/Pursuit_sponsors 

Host Institutions:
 – [Institution Name] is honored to be a host institution for the 2021 #ClimateActionPursuit! We look forward to having many of our peers & others join us in pursuit of #ClimateJustice! To register: bit.ly/June_Pursuit

 – As we accelerate toward #ClimateJustice on our campus, we are excited to be a #ClimateActionPursuit host institution, which provides us & our peers with a unique way to take #ClimateAction. Register: bit.ly/June_Pursuit

Other Partners:
 – [Partner Name] is excited to be a 2021 partner of the #ClimateActionPursuit – a brand new & unique concept to accelerate #ClimateAction. Achieving #ClimateJustice takes all of us – every sector & every industry. More info: bit.ly/June_Pursuit

 – Have you heard about the #ClimateActionPursuit? A brand new concept led by @LeadOnClimate & @intentendowment bringing together #HigherEd & others to accelerate #ClimateJustice solutions. We are a proud Pursuit Partner, and you should be too! Contact: [email protected]


Sample Email or LinkedIn Language Specific to June:

Friends & Colleagues – 

I am actively participating in the 2021 Climate Action Pursuit – a brand new concept, and a supportive community of peers to learn and advance our climate action together throughout 2021.  I invite you to join the Pursuit!  The Pursuit kicked-off in February, however, it is not too late to get involved!  In fact, the next virtual Pursuit gathering is just around the corner; Thursday, June 10th – Friday, June 11th.  

As you know, we are in a climate emergency, and halting that emergency really does take every single one of us before it’s too late.  I’m sending you this note, because we need more people like you to join the Pursuit and help continue to work toward long-term climate goals.  

The Climate Action Pursuit is a series of milestone check-in points throughout 2021 that provides tools and peer-to-peer support so that we can all accomplish our climate, resilience, and justice goals.  The Pursuit is not another convention or summit.  In fact, it’s neither.  It’s a flexible virtual program that is designed to fit into your own schedule.  It allows you to participate in the sessions that you want to, and to attend the live programming that you want to.  

In addition to the June milestone check-in, there will be check-ins this October 7-8 and December 9-10 as well.  Learn more about the Pursuit, and then be sure to register!  

I look forward to having you join me at the Pursuit!


<< Return to main Climate Action Pursuit page